That small boutique that posts about its sales on Instagram; that transportation system that tweets about its delays; that photographer with the gallery on Facebook.
All these social media outlets make it possible for the public to interact with these businesses, services, and people. The public can ask questions, leave comments, and even make connections.
I have personally made a lot of connections through social media. My very first networking experience came to me when I was 17. Tiana, a local photographer that I really admired reached out to me about modeling for her. I was so excited that she wanted to work with me and ended up meeting up with her later that same week. What was supposed to be a few hours of shooting turned into an all-day hangout. We had a lot in common and became fast friends. Today, I can't imagine not having Tiana in my life. If it weren't for Facebook, we would never have met!
In a similar situation, Free People Boston reached out to me about a job opportunity through Instagram. The store's current hiring manager, liked my Instagram content and decided to hire me. Today, I've been with Free People for a little over a year and a half and I currently run all of the Boston store's Instagram content.
Having an account on Facebook, Twitter, or Instagram can be the difference between a customer saving on a certain item, an employee being late to work, or even making a new friend.
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