Not to sound biased, but Free People does a great job designing for digital spreadability.
Social media has really helped their brand take off. I was hired because the hiring manager at my local Free People liked my Instagram account. They keep all of their platforms (particularly their Instagram) updated daily.
Every store, has their own Instagram and Facebook accounts that they update regularly. This makes the brand seem localized and really helps them connect to their customers.
They launched a community just over 2 years ago called "FPme" which is a place for Free People lovers to post and share how they style their Free People product. Since it's creation, the community has really blossomed. Now there are thousands of users from all around the world! This community can be accessed on their website or through their mobile app.
Their website is updated weekly with new product and lookbooks to inspire their customers.
Free People makes it so easy for customer to engage with the brand. Whether its by downloading their mobile app or by scrolling through the
Free People makes it so easy for customer to engage with the brand. Whether its by downloading their mobile app or by scrolling through the
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