Leaving and receiving feedback has become easier than ever with Web 2.0. People can rate and leave feedback on everything from service they received at a certain restaurant to their experience with a particular professor. And in a similar way, these ratings and reviews can be viewed by anyone including the restaurants and professors in question. This information can make a real impact. In can decide whether or not a patron decides to get dinner at that restaurant or whether a students decides to enroll in that professor's class.
This feedback can be used by those being evaluated to reexamine themselves and see what they can do to change in order to better serve the community. For instance, say several customers leave a comments about a particular server at a restaurant and how rude they were. That restaurant may have to consider approaching that server about their attitude in order to keep their positive image.
Feedback is powerful whether it is left anonymously or not. It is out there for the whole Internet to see.
Leaving feedback can even trickle down into personal use of social media. Receiving a large amount of likes on a post on Facebook or Instagram can lead to Internet fame and such, which can be extremely beneficial for users looking for sponsorships. But leaving destructive, hateful feedback could be deemed cyberbullying.
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